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The hardback books have lost yet another battle against technology with the bright new Amazon Kindle. Nonetheless, this one is going to please both the passionate readers and the gadget lovers. The Amazon Kindle, masterly using the electronic ink for its display and giving up the back light, is designed to look like real paper and furthermore to give the impression that you read the actual book, newspaper, magazine or blog. This is made possible by the Taiwan- based Prime View International (PVI), which supplies Amazon Kindle with the e-paper.

When it comes to the wireless connectivity, the Amazon Kindle uses the same technology as advanced cell phones do, which is a high-speed network (EVDO) that enables you to just click, purchase and read – no wireless bills, no contacts, and no plugs. The Amazon Kindle is just a 300-gram device able to store more than 200 books on its memory, but this can be supplied, at any time, with up to 4 GB SD memory cards.

If you wonder where you can buy the reading material from, you should know that the Amazon Kindles operates with a new Amazon service – the Kindle Store – which currently offers around 90,000 books that are within your one-click-away-reach. For only $9,99 you can have whatever book, magazine, newspaper, including the New York Times Best Sellers and New Releases you please in seconds, no matter the time or location.

Your Amazon Kindle supports various types of document and picture formats, such as .JPG, .GIF, .BMP, .PNG; and the Kindle box includes Kindle wireless reader, Book cover, Power adapter, USB 2.0 cable which is basically all you need in order to use this gadget.

“Bridging the technology and the real world”, the Amazon Kindle producers focused on the idea of simplicity. This device is practical and easy to use. You can always go back to the page you left off, without having to stay in line in a library or a bookstore. Traveling is easy and fun and your luggage is suddenly lighter, even though you replace your books with a store - the Amazon Kindle Store.