A few decades ago people discovered and brought to their homes the magic box – the TV set to be more specific. In the 1980’s the PC became very popular with the public and television slowly lost its top position. Now it’s high time these two competitors on an ever increasing market called a truce and joined to exploit the huge potential of both computer and visual entertainment industry.

Bill Gates - is there anyone who has not heard about the giant of the giants in the computer industry? of course not, just asking – foresaw the future of both TV and Internet. Speaking to the businessmen present in Davos, Switzerland, Gates said that the Internet is set to revolutionize television within five years, due to an explosion of online video content and the merging of PC’s and TV sets. Talking to the business leaders and politicians he said “I’m stunned how people aren’t seeing that with TV, in five years from now, people will laugh at what we’ve had”. As so many times before Bill Gates’ words are worth listening to. Read the rest of this entry »

What is a niche market?

It is a portion of a market sector, a part of an industry that offers specific types of products or services to the small number of customers who want them. Business focused on a niche market is addressing a need for products or services that are not normally addressed by other marketers. The secret of successfully providing with the expected products the niche customers is to find and persuade them to purchase your products.

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